Lasten Yle

Identify & entertain

PRODUCTION IDENT FOR LASTEN YLE

I was very flattered when great people from YLE offered me an opportunity to create signature clip for Yle Kids broadcast. The brief was to make fun, entertainy logo animation, but the main challenge was to make it no longer than 4 seconds.

I came up with the visual system based on fast pacing array of cute characters. It's final frame works as surprising accent. Ident can be easily customized according to content of a program. Will it be seasonal or contextual: program about animals, boys or girls, about schooling, sports or technology—you name it.

My role

Concept
Illustration
Animation