Hare vs Tortoise
CAMPAIGN DESIGN & ANIMATION FOR VALMET
To accompany the global launch of a latest generation product Valmet seeks entertainment value and something that helps to tell the story, rather than just telling dry technical facts. In this interpretation of classic fable a Valmet IQ product helps the tortoise to beat the hare.
Design office Mera approached me with ready concept and storyboard. I visualised characters, designed fictional representation of Valmet IQ system and animated the story.