Valmet IQ

Hare vs Tortoise

CAMPAIGN DESIGN & ANIMATION FOR VALMET

To accompany the global launch of a latest generation product Valmet seeks entertainment value and something that helps to tell the story, rather than just telling dry technical facts. In this interpretation of classic fable a Valmet IQ product helps the tortoise to beat the hare.

Design office Mera approached me with ready concept and storyboard. I visualised characters, designed fictional representation of Valmet IQ system and animated the story.

My role

Character design
Illustration
Animation